Our film The Paramount will premiere nationally on CBC Television this Saturday (November 17th) at noon EASTERN STANDARD TIME (That’s 1pm in the Maritimes) across the country. This particular story is a great example of how a local story can be consumed by interested audiences on a National and International level.
You may think,
“Why would the story of a small group of people in Saint John, New Brunswick who are trying to save their local cinema from demolition be of any interest to the rest of the world?”
Well the quick answer is because it is a story that people from all over the world can relate to. Every city and town has legacy buildings, historic sites, or cultural centers that are threatened as we evolve into a decentralized, digitized 21st century. Plus, most people have fond memories of watching their favorite movies at the local cinema house, or seeing a live show on the same stage. We want to tell stories that people from all backgrounds can relate to. The true joy of storytelling is the knowledge that people are connecting because of the common experience that you are sharing through your storytelling.
How does this relate to your business or brand? My message to you is simple – Your story is relevant, no matter how small or insiginificant you may believe it is.
Find ways to make your story accessible, not only to your target demographic, but also to a general audience who will consume and share your legacy with their networks of open-eared, wide-eyed consumers.
Be sure to watch the full documentary on CBC this coming Saturday at noon across Canada. Here is the short promo video that we produced before we started filming The Paramount.